OWEN

B ROWN

OWEN

B ROWN

A secret concert in Manhattan’s ONLY whiskey distillery

VISA X SOFAR SOUNDS

SCROLL

SCROLL

We hosted a secret show in Manhattan's only whiskey distillery for Sofar Sounds and Visa. Sofar is a music company that hosts shows in unique venues all over the world, from airplane hangers to bourbon warehouses, like this one. I helped develop a show for Visa card holders in Manhattan’s first distillery since Prohibition, Great Jones, with music from one of NYC's best new bands, Juice.

We built a stage for the concert in the room where Great Jones actually makes its whiskey, between wood casks and twenty feet tall metal stills. As the project’s creative director, I developed the overall art direction for the experiential activation and managed the creative team across the project, which shot performance videos, created an interview series and captured social content.

ROLE

CREATIVE DIR.

CLIENT

VISA

CLIENT

SOFAR

PARTNER

GREAT JONES

A CONCERT IN A BOURBON DISTILLERY

VISA X SOFAR SOUNDS

We held a secret concert in the city's only whiskey distillery for Visa and Sofar, a music company that hosts shows in unique venues all over the world. I helped develop a show for Visa cardholders in Manhattan’s first distillery since Prohibition, Great Jones, featuring one of NYC's best new bands, Juice.

ROLE

CREATIVE DIR

CLIENT

VISA

CLIENT

GREAT JONES

A concert in Manhattan’s ONLY whiskey distillery

VISA X SOFAR SOUNDS

SCROLL

SCROLL

We hosted a secret concert in the city's only whiskey distillery for Visa and Sofar Sounds, a music company that puts on shows in unique venues all over the world. For Visa, I helped develop a show for their card holders in Manhattan’s first distillery since Prohibition, Great Jones, featuring one of the city’s best new bands, Juice.

We built a stage for the event in the room where Great Jones's whiskey is actually made, between wood casks and twenty feet-tall stills. Working as the project’s creative director, I developed the art direction for the activation and managed the project's creative team, which captured music videos, interviews and more. 

ROLE

CREATIVE DIR.

CLIENT

VISA

CLIENT

SOFAR

PARTNER

GREAT JONES

A concert in Manhattan’s ONLY whiskey distillery

VISA X SOFAR SOUNDS

SCROLL

SCROLL

We put on a secret concert in the city's only whiskey distillery for Visa and Sofar, a music company that hosts shows in unique venues all over the world. For Visa, I helped develop a concert for cardholders in Manhattan’s first distillery since Prohibition, Great Jones, that featured one of NYC's best new bands, Juice.

We built a stage for the concert in the room where Great Jones whiskey is made, between wood casks and twenty feet-tall stills. As the project’s creative director, I developed the art direction for the activation and managed the creative team, which captured music videos, interview content, social media and more.

ROLE

CREATIVE DIR.

CLIENT

VISA

CLIENT

SOFAR

PARTNER

GREAT JONES

A secret concert in Manhattan’s ONLY whiskey distillery

VISA X SOFAR SOUNDS

SCROLL

SCROLL

We hosted a secret show in Manhattan's only whiskey distillery for Sofar Sounds and Visa. Sofar is a music company that hosts shows in unique venues all over the world, from airplane hangers to bourbon warehouses, like this one. I helped develop a show for Visa card holders in Manhattan’s first distillery since Prohibition, Great Jones, with music from one of NYC's best new bands, Juice.

We built a stage for the concert in the room where Great Jones actually makes its whiskey, between wood casks and twenty feet tall metal stills. As the project’s creative director, I developed the overall art direction for the experiential activation and managed the creative team across the project, which shot performance videos, created an interview series and captured social content

ROLE

CREATIVE DIR.

CLIENT

VISA

CLIENT

SOFAR

PARTNER

GREAT JONES

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CREATIVE DIRECTOR

CREATIVE DIRECTOR

OWEN BROWN

CREATIVE DIR.

OWEN BROWN

CINEMATOGRAPHY

CINEMATOGRAPHY

tommy agriodimas

CINEMATOGRAPHY

tommy agriodimas

EDITOR

EDITOR

Bryan Dos Reis

EDITOR

Bryan Dos Reis

CREATIVE AGENCY

CREATIVE AGENCY

CTRL5

CREATIVE

CTRL5

CAMERA OP

CAMERA OP

Blaine Dunkley

CAMERA OP

Blaine Dunkley

PRODUCER

PRODUCER

Jessica DiMento

PRODUCER

Jessica DiMento

PRODUCTION

PRODUCTION

Denver pari

PROD ASSIST.

Denver pari

PRODUCTION CO

PRODUCTION CO

CTRL5

PROD CO

CTRL5

PROJECT

CREDITS

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    NEXT

    NEXT

    NEXT

A secret concert between

WHISKEY STILLS

The event featured one of NYC’s best new bands, Juice, and took place in the room at Great Jones where their whiskey is actually made, between wood casks and twenty feet-tall metal stills. Working as the project’s creative director, I developed the art direction for the activation and managed the team that made all of the content, from performance films to campaign assets. 

A secret concert between

WHISKEY STILLS

The event featured one of NYC’s best new bands, Juice, and took place in the room at Great Jones where their whiskey is actually made, between wood casks and twenty feet-tall metal stills. Working as the project’s creative director, I developed the art direction for the activation and managed the team that made all of the content, from performance films to campaign assets. 

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