OWEN
B ROWN
OWEN
B ROWN
A secret concert in Manhattan’s ONLY whiskey distillery
VISA X SOFAR SOUNDS
SCROLL
SCROLL
We hosted a secret show in Manhattan's only whiskey distillery for Sofar Sounds and Visa. Sofar is a music company that hosts shows in unique venues all over the world, from airplane hangers to bourbon warehouses, like this one. I helped develop a show for Visa card holders in Manhattan’s first distillery since Prohibition, Great Jones, with music from one of NYC's best new bands, Juice.
We built a stage for the concert in the room where Great Jones actually makes its whiskey, between wood casks and twenty feet tall metal stills. As the project’s creative director, I developed the overall art direction for the experiential activation and managed the creative team across the project, which shot performance videos, created an interview series and captured social content.
ROLE
CREATIVE DIR.
CLIENT
VISA
CLIENT
SOFAR
PARTNER
GREAT JONES
A CONCERT IN A BOURBON DISTILLERY
VISA X SOFAR SOUNDS
We held a secret concert in the city's only whiskey distillery for Visa and Sofar, a music company that hosts shows in unique venues all over the world. I helped develop a show for Visa cardholders in Manhattan’s first distillery since Prohibition, Great Jones, featuring one of NYC's best new bands, Juice.
ROLE
CREATIVE DIR
CLIENT
VISA
CLIENT
GREAT JONES
A concert in Manhattan’s ONLY whiskey distillery
VISA X SOFAR SOUNDS
SCROLL
SCROLL
We hosted a secret concert in the city's only whiskey distillery for Visa and Sofar Sounds, a music company that puts on shows in unique venues all over the world. For Visa, I helped develop a show for their card holders in Manhattan’s first distillery since Prohibition, Great Jones, featuring one of the city’s best new bands, Juice.
We built a stage for the event in the room where Great Jones's whiskey is actually made, between wood casks and twenty feet-tall stills. Working as the project’s creative director, I developed the art direction for the activation and managed the project's creative team, which captured music videos, interviews and more.
ROLE
CREATIVE DIR.
CLIENT
VISA
CLIENT
SOFAR
PARTNER
GREAT JONES
A concert in Manhattan’s ONLY whiskey distillery
VISA X SOFAR SOUNDS
SCROLL
SCROLL
We put on a secret concert in the city's only whiskey distillery for Visa and Sofar, a music company that hosts shows in unique venues all over the world. For Visa, I helped develop a concert for cardholders in Manhattan’s first distillery since Prohibition, Great Jones, that featured one of NYC's best new bands, Juice.
We built a stage for the concert in the room where Great Jones whiskey is made, between wood casks and twenty feet-tall stills. As the project’s creative director, I developed the art direction for the activation and managed the creative team, which captured music videos, interview content, social media and more.
ROLE
CREATIVE DIR.
CLIENT
VISA
CLIENT
SOFAR
PARTNER
GREAT JONES
A secret concert in Manhattan’s ONLY whiskey distillery
VISA X SOFAR SOUNDS
SCROLL
SCROLL
We hosted a secret show in Manhattan's only whiskey distillery for Sofar Sounds and Visa. Sofar is a music company that hosts shows in unique venues all over the world, from airplane hangers to bourbon warehouses, like this one. I helped develop a show for Visa card holders in Manhattan’s first distillery since Prohibition, Great Jones, with music from one of NYC's best new bands, Juice.
We built a stage for the concert in the room where Great Jones actually makes its whiskey, between wood casks and twenty feet tall metal stills. As the project’s creative director, I developed the overall art direction for the experiential activation and managed the creative team across the project, which shot performance videos, created an interview series and captured social content
ROLE
CREATIVE DIR.
CLIENT
VISA
CLIENT
SOFAR
PARTNER
GREAT JONES
CREATIVE DIRECTOR
CREATIVE DIRECTOR
OWEN BROWN
CREATIVE DIR.
OWEN BROWN
CINEMATOGRAPHY
CINEMATOGRAPHY
tommy agriodimas
CINEMATOGRAPHY
tommy agriodimas
EDITOR
EDITOR
Bryan Dos Reis
EDITOR
Bryan Dos Reis
CREATIVE AGENCY
CREATIVE AGENCY
CTRL5
CREATIVE
CTRL5
CAMERA OP
CAMERA OP
Blaine Dunkley
CAMERA OP
Blaine Dunkley
PRODUCER
PRODUCER
Jessica DiMento
PRODUCER
Jessica DiMento
PRODUCTION
PRODUCTION
Denver pari
PROD ASSIST.
Denver pari
PRODUCTION CO
PRODUCTION CO
CTRL5
PROD CO
CTRL5
PROJECT
CREDITS
NEXT
NEXT
NEXT
NEXT
A secret concert between
WHISKEY STILLS
The event featured one of NYC’s best new bands, Juice, and took place in the room at Great Jones where their whiskey is actually made, between wood casks and twenty feet-tall metal stills. Working as the project’s creative director, I developed the art direction for the activation and managed the team that made all of the content, from performance films to campaign assets.
A secret concert between
WHISKEY STILLS
The event featured one of NYC’s best new bands, Juice, and took place in the room at Great Jones where their whiskey is actually made, between wood casks and twenty feet-tall metal stills. Working as the project’s creative director, I developed the art direction for the activation and managed the team that made all of the content, from performance films to campaign assets.