The National Park Service And
The National Park Service And
MIRROR MONOLITHS
MIRROR MONOLITHS
MIRROR MONOLITHS
I worked with the National Park Service and US Department of Agriculture to place ten feet tall mirrored sculptures in some of Arizona's most famous parks to create visuals for A R I Z O N A’s latest album release campaign. I developed the project from 2022-23, when I was A R I Z O N A’s creative director throughout the entire roll-out.
With over a billion Spotify streams, A R I Z O N A is a major band that's played on some of the world’s biggest stages, including the main stage at Coachella. During a 10 day shoot across Arizona, I directed a music video and created hundreds of other visuals for their year-long album campaign, many of which included these mirror monoliths.
I worked with the National Park Service and US Department of Agriculture to place ten feet tall mirrored sculptures in some of Arizona's most famous parks to make visuals for A R I Z O N A’s latest album release campaign. I led creative on the project while I was the band’s creative director throughout the entire roll-out from from 2022-2023.
With over a billion streams on Spotify, A R I Z O N A is a major band that's played on some of the world’s biggest stages, like the main stage at Coachella. During a 10 day shoot across Arizona, I directed a music video and created hundreds of other visuals for their year-long album campaign, many of which included the monoliths you see here.
I worked with the National Park Service and US Department of Agriculture to place ten feet tall mirrored sculptures in some of Arizona's most famous parks to create visuals for A R I Z O N A’s latest album release campaign. I developed the project from 2022-23, when I was A R I Z O N A’s creative director throughout the entire roll-out.
With over a billion Spotify streams, A R I Z O N A is a major band that's played on some of the world’s biggest stages, including the main stage at Coachella. During a 10 day shoot across Arizona, I directed a music video and created hundreds of other visuals for their year-long album campaign, many of which included these mirror monoliths.
I worked with the National Park Service and US Department of Agriculture to place ten feet tall mirrored sculptures in some of Arizona's most famous parks to create visuals for A R I Z O N A’s latest album release campaign. I developed the project from 2022-23, when I was A R I Z O N A’s creative director across the entire roll-out.
With 1B+ Spotify streams, A R I Z O N A is a major band that's played on some of the world’s biggest stages, including the main stage at Coachella. During a 10 day shoot across Arizona, I directed a music video and created hundreds of other visuals for their year-long album campaign, many of which included these mirror monoliths.
After I designed these mirror monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in US national parks like Cathedral Rock National Park in Sedona and The Teepees in Petrified Forest National Park. Cars could only go so far, so we had to hike into each remote location carrying the monoliths by hand.
Whenever I'm building a world for an album campaign, I always develop a recurring set of symbols. For this project, two of those elements were triangles and mirrors. The land art I made for the campaign features hundreds of cascading pyramids, and these monoliths are also made out of triangles. Each one has three mirrored sides.
After I designed these monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in US national parks like Cathedral Rock National Park in Sedona and The Teepees in Petrified Forest National Park. Cars could only go so far, so we had to hike into each park carrying the monoliths by hand.
Whenever I'm building a world for an album campaign, I always develop a recurring set of symbols. For this project, two of them were triangles and mirrors. The land art I made for the campaign features hundreds of cascading pyramids, and the monoliths are also made out of triangles. Each column has three mirrored sides.
After I designed these mirror monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in US national parks like Cathedral Rock National Park in Sedona and The Teepees in Petrified Forest National Park. Cars could only go so far, so we had to hike into each remote location carrying the monoliths by hand.
Whenever I'm building a world for an album campaign, I always develop a recurring set of symbols. For this project, two of those elements were triangles and mirrors. The land art I made for the campaign features hundreds of cascading pyramids, and these monoliths are also made out of triangles. Each one has three mirrored sides.
After I designed these mirror monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in US national parks like Cathedral Rock National Park in Sedona and The Teepees in Petrified Forest National Park. Cars could only go so far, so we had to hike into each remote location carrying them in by hand.
Whenever I'm building a world for an album campaign, I always develop a recurring set of symbols. For this project, two of those elements were triangles and mirrors. The land art I made for the campaign features hundreds of cascading pyramids, and these monoliths are also made out of triangles. Each column has three mirrored sides.
ALBUM VISUALIZERS
ALBUM VISUALIZERS
MONOLITHS ON TOUR
MONOLITHS ON TOUR
MONOLITHS ON TOUR
SHOOTING THE ALBUM COVER WITH
SHOOTING THE ALBUM COVER WITH
SHOOTING THE ALBUM COVER WITH
MIRROR TOMBSTONES
MIRROR TOMBSTONES
MIRROR TOMBSTONES
MIRROR TOMBSTONES
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted people to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted people to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted people to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted people to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted A R I Z O N A fans to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
We custom made mirror tombstones to echo album lyrics in tracks like "Die for a Night" and "Graveyard". We wanted A R I Z O N A fans to imagine their reflections in the tombstones so we could show we’re all heading to the graveyard, one step at a time. We filmed them for the music video, and we used this photography for the album cover and vinyl packaging.
THE ALBUM COVER
THE ALBUM COVER
THE ALBUM COVER
CREATIVE DIR.
OWEN BROWN
CREATIVE DIR.
OWEN BROWN
LAND ART
JIM DENEVAN
LAND ART
JIM DENEVAN
PRODUCTION
CTRL5 + ReelBros
PRODUCTION
CTRL5 + ReelBros
CREATIVE
CTRL5
CREATIVE
CTRL5 STUDIOS
PHOTOGRAPHY
ABI POLINSKY
CREATIVE DIR.
ABI POLINSKY
LAND ART
LAND ART
BRIGHTON DENEVAN
BRIGHTON DENEVAN
PRODUCER
PHOTOGRAPHY
JOHN HEBRANK
aBI POLINSKY
CAMERA OP
JOSH CHOMIK
PHOTOGRAPHY
JOSH CHOMIK
PRODUCER
OWEN BROWN
DRONE PHOTOGRAPHY
BRIGHTON DENEVAN
PRODUCER
Colby Sassano
NAVAJO NATION
Edsel Pete
CONCEPT BY
OWEN BROWN
DRONE PHOTOS
BRIGHTON DENEVAN
PHOTO ASSISTANT
Lucas Brahme
PHOTO ASSISTANT
Lucas Brahme
CINEMATOGRAPHY
JACEN SIEVERS
LIGHTING
LIT LIGHTING
LABEL
Chelsea Dankner
ARTIST MANAGER
Joshua Granados
JosH Granados
ARTIST MANAGER
JAKE POSNER
LIGHTING DESIGN
JAMES SIMPSON
PROJECT
CREDITS
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
The National Park Service &
MIRROR MONOLITHS
I worked with the National Park Service to place ten-feet tall mirror sculptures in famous Arizona national parks to create visuals for A R I Z O N A's album campaign. I led creative across the project as the band’s creative director.
After I designed these monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in national parks like Sedona’s Cathedral Rock. During this 10 day shoot traveling across the state, I directed a music video and created hundreds of other visuals for their year-long campaign, many of which included the monoliths you can see below.
I worked with the National Park Service to place ten-feet tall mirror sculptures in famous Arizona national parks to create visuals for A R I Z O N A's album campaign. I led creative across the project as the band’s creative director.
After I designed these monoliths, we drove across Arizona with them in tow in an 18 wheeler, stopping to shoot them in national parks like Sedona’s Cathedral Rock. During this 10 day shoot traveling across the state, I directed a music video and created hundreds of other visuals for their year-long campaign, many of which included the monoliths you can see below.