In addition to directing the music video above, I also helped Thutmose create a new visual identity for his breakout EP release campaign.

Thutmose’s music is about escapism and his name comes from a pharaoh. So to build a new visual world for him, we created a fantasy where ancient Egypt exists in a modern era. In it, we fused ancient iconography with modern design. For example, we used dobermans to represent Anubis, taking an ancient god often depicted as dog and combining it with a modern symbol of hip hop culture.

That world came to life in Thutmose’s Spider-verse music video above, his collab with Afropop’s modern-day pharaoh Rema and in dozens of other visuals, like the below.