OWEN
B ROWN
OWEN
B ROWN
OWEN
B ROWN
a VR headset that Tranforms INTO a beer holder
THE NBA’S FIRST VR EXPERIENCE
SCROLL
SCROLL
Working with Budweiser and the Cavaliers, we created the NBA’s first-ever VR experience by making a new kind of VR headset for fans to use at The NBA Playoffs. The twist? Those VR headsets were also beer holders. One of VR's biggest obstacles is that few people have headsets, which is why we decided to make our own.
We started by designing a first-of-its-kind VR headset that could transform into a case for two Budweisers. We then captured VR films about the Cavaliers that featured then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at the Playoffs. After releasing them, they were gone within minutes.
ROLE
CREATIVE DIRECTOR
CLIENT
BUDWEISER
CREATIVE AGENCY
WME/ Endeavor
PARTNER
CLEVELAND CAVALIERS
a VR headset that turns INTO a beer holder
THE NBA’S FIRST VR EXPERIENCE
SCROLL
SCROLL
Working with Budweiser, we created the NBA’s first-ever VR experience by making a new kind of VR headset and giving them out to fans at the Playoffs. The twist? Those VR headsets were also beer holders. One of VR's biggest obstacles is that few people have VR headsets, which is why we made our own.
We began by designing first-of-its-kind VR goggles that could transform into a case for two beers. We then captured VR films about the Cavs, featuring then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at the 2016 Playoffs. All of them were gone in just a few minutes.
ROLE
CREATIVE DIR.
CLIENT
BUDWEISER
PARTNER
CAVALIERS
CREATIVE AGENCY
WME/ Endeavor
a VR headset that Tranforms INTO a beer holder
THE NBA’S FIRST VR EXPERIENCE
SCROLL
SCROLL
Working with Budweiser and the Cavaliers, we created the NBA’s first-ever VR experience by making a new kind of VR headset for fans to use at The NBA Playoffs. The twist? Those VR headsets were also beer holders. One of VR's biggest content's obstacles is that few have headsets, which is why we decided to make our own.
We started by designing a first-of-its-kind VR headset that could transform into a case for two Budweisers. We then captured VR films about the Cavaliers that featured then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at The Playoffs. Within a few minutes, all of them were gone.
ROLE
CREATIVE DIRECTOR
CLIENT
BUDWEISER
CREATIVE AGENCY
WME/ Endeavor
PARTNER
CLEVELAND CAVALIERS
a VR headset that turns INTO a beer holder
THE NBA’S FIRST VR EXPERIENCE
SCROLL
SCROLL
With Budweiser and the Cavs, we created the NBA’s first-ever VR experience by making a new kind of VR headset and giving them to fans at the Playoffs. The twist was those VR headsets were also beer holders. One of VR's biggest problems is that only a few have headsets, which is why we decided to build our own.
We began by designing a first-of-its-kind VR headset that could transform into a case for two Budweisers. We then captured VR films about the Cavs, featuring then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at Game 2 of the 2016 Playoffs. They were gone in just a few minutes.
ROLE
CREATIVE DIRECTOR
CLIENT
BUDWEISER
PARTNER
CLEVELAND CAVALIERS
CREATIVE AGENCY
WME/ Endeavor
HELPING BUD CREATE THE
NBA’S FIRST VR EXPERIENCE
Working with Budweiser and the Cavs, we created the NBA’s first-ever VR experience by creating a new kind of VR headset and giving them to fans at the Playoffs. The twist? Those headsets were also beer holders. One of VR content’s biggest obstacles is that few people have headsets, which is why we decided to make our own.
CREATIVE
DIRECTOR
CLIENT
BUDWEISER
PARTNER
CAVALIERS
NEXT
NEXT
NEXT
NEXT
A VR HEADSET AND FILM
FEATURING LEBRON
We started the project by designing a first-of-its-kind VR headset that could transform into a carrying case for two Budweisers. Then we created VR films about the Cavaliers, featuring then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at Game 2 of the 2016 NBA Playoffs. They were gone in just a few minutes.
A VR HEADSET AND FILM
FEATURING LEBRON
We started the project by designing a first-of-its-kind VR headset that could transform into a carrying case for two Budweisers. Then we created VR films about the Cavaliers, featuring then-Cavs player LeBron James, that could be viewed with them. We had 750 to give out at Game 2 of the 2016 NBA Playoffs. They were gone in just a few minutes.
