OWEN

B ROWN

THE SXSW, WEBBY & CLIO AWARD WINNING PROJECT

BOB MOSES x ZHU

SCROLL

SCROLL

As Grammy-nominated artist Bob Moses’s creative director I designed a new visual identity for them, as well as directed all of their music videos for their "Desire" album campaign. During that process, I created a new style of animation, unlike anything in the history of animation, and then used it to direct this music video and interactive film. The project, which features renowned dance artist ZHU, won nine awards at the Webbys, Clios and SXSW.

At SXSW, it was nominated for best music video and won a grand prize in film design. At the Webby Awards, it was honored as one of the best music videos of the year, and it won for best art direction on the Internet. Plus, the video became Bob Moses's most viewed music video of all time. There are thousands of comments online analyzing the story and symbolism in the film. Some people even have tattoos of imagery from it. Send pics if you have one

ROLE

Director + cd

AWARDS

WEBBYS X 2

AWARDS

SXSW X 2

AWARDS

CLIO AWARDS

THE 8X AWARD WINNING MUSIC VIDEO

BOB MOSES x ZHU

SCROLL

SCROLL

As Grammy-nominated artist Bob Moses’s creative director, I designed a visual identity for them as well as directed all of their music videos for their Desire album roll-out. During that time, I created a new style of animation, unlike anything done before in the history of animation, and used it to develop this music video and interactive film. The project, which features renowned dance artist ZHU, won nine awards at the Webbys, Clios and SXSW.

At SXSW, it was nominated for best music video, and it won a grand prize in film design. At the Webby Awards, it was honored as one of the year's best music videos, and it won an award for Best Art Direction on the Internet. Plus, it became Bob Moses’s most viewed music video of all time. There are thousands of comments online analyzing the symbolism and story. People even have tatoos of images from the video. Send pics if you have one

ROLE

Director + cd

AWARDS

WEBBYS X 2

AWARDS

SXSW X 2

AWARD WINS

CLIO AWARDS

THE SXSW, WEBBY & CLIO AWARD WINNING PROJECT

BOB MOSES x ZHU

SCROLL

SCROLL

As Grammy-nominated artist Bob Moses’s creative director, I designed a new visual identity for them and directed all of their music videos for their Desire album campaign. During that process, I created a new style of animation, unlike anything done before in the history of animation, and used it to direct this music video and interactive film. The project, which features dance artist ZHU, won nine awards at the Webbys, Clios and SXSW.

At SXSW, it was nominated for best music video and won a grand prize in film design. At the Webby Awards, it was honored as one of the best music videos of the year, and it won for best art direction on the Internet. Plus, the video became Bob Moses's most viewed music video of all time. There are thousands of comments analyzing the story and symbolism online. Some people even have tattoos of images from it. Send pics if you have one

ROLE

Director + cd

AWARDS

WEBBYS X 2

AWARDS

SXSW X 2

AWARDS

CLIO AWARDS

THE SXSW, WEBBY & CLIO AWARD WINNING PROJECT

BOB MOSES x ZHU

SCROLL

SCROLL

As Grammy-nominated artist Bob Moses’s creative director, I designed a new visual identity for them and directed all of their music videos for their Desire album campaign. During that process, I created a new style of animation, unlike anything in the history of animation, and used it to develop this music video and interactive film. The project, that featured renowned dance artist ZHU, won nine awards at the Webbys, Clios & SXSW.

At SXSW, it was nominated for best music video and won a grand prize in film design. At the Webbys, it was honored as one of year's best music videos, and it won for best art direction on the Internet. Plus, the project also became Bob Moses's most viewed music video of all time. There are thousands of comments analyzing the story and symbolism. People even have tattoos of images from the video. Send pics if you have one

ROLE

Director + cd

AWARDS

WEBBYS X 2

AWARDS

SXSW X 2

AWARDS

CLIO AWARDS

THE 8X AWARD WINNING PROJECT

BOB MOSES x ZHU

As Grammy-nominated artist Bob Moses’s creative director, I designed a new visual identity for them and directed all of their music videos. During that process, I created a new style of animation, unlike anything done before in animation history, and used it make this music video and interactive experience. The project, which features dance music artist ZHU, won some of the biggest awards of the year.

ROLES

Director/CD

WINS

WEBBYS X2

AWARDS

SXSW/ CLIOS

THE DARK

THE DARK

THE DARK

RED AND BLUE

RED AND BLUE

RED AND BLUE

THE DARK

RED & BLUE

FIRST OF ITS KIND

FIRST OF ITS KIND

FIRST OF ITS KIND

WORLD OF DESIRE

WORLD OF DESIRE

WORLD OF DESIRE

SXSW AWARD WINNING

WORLD OF DESIRE

A Greek tragedy for the digital age that explores the dark side of desire through a new, first-of-its-kind style of animation.

A Greek tragedy for the digital age that explores the dark side of desire through a new, first-of-its-kind style of animation.

A Greek tragedy for the digital age that explores the dark side of desire through a new, first-of-its-kind style of animation.

At SXSW, this video I directed for Bob Moses's song Desire was nominated for best music video and won a grand prize in film design. At the Webbys, it was honored as one of the best music videos of the year and won an award for best art direction on the Internet. Plus, it became Bob Moses’s most viewed music video of all time. There are thousands of comments analyzing the story online, some of which you can see below.

PLEASURE

PLEASURE

PLEASURE

PLEASURE

THE TWO SIDES OF DESIRE

THE TWO SIDES OF DESIRE

THE TWO SIDES OF DESIRE

WE COMBINED THE

TWO SIDES OF DESIRE

TO MAKE A MUSIC VIDEO

FOR THE SONG "DESIRE"

PAIN

PAIN

PAIN

AND PAIN

PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY

DESIRE

DESIRE

THE FILM

THE FILM

Feat. ZHU BY

Feat. ZHU BY

BOB MOSES

DESIRE

THE FILM

Feat. ZHU BY

BOB MOSES

SCROLL FOR MORE AFTER YOU WATCH

NICE WORDS &

NICE WORDS &

NICE WORDS &

NICE WORDS &

PROJECT

AWARD WINS

AWARD WINS

AWARD WINS

AWARD WINS

GRAND PRIZE

GRAND PRIZE

SXSW film fest

SXSW film fest

GRAND PRIZE

SXSW film fest

OFFICIAL SELECTION

NOMINEE

OFFICIAL SELECTION

SELECTION

SXSW FILM FEST

SXSW FILM FEST

SELECTION

SXSW FILM FEST

BRONZE WIN

BRONZE WIN

CLIO AWARDS

CLIO AWARDS

BRONZE WIN

CLIO AWARDS

GOLD WIN

GOLD WIN

TELLY AWARDS

TELLY AWARDS

GOLD WIN

TELLY AWARDS

HONOREE

WEBBY AWARDS

HONOREE

WEBBY AWARDS

HONOREE

HONOREE

WEBBY AWARDS

WEBBY AWARDS

HONOREE

HONOREE

WEBBY AWARDS

WEBBY AWARDS

SILVER WIN

SILVER WIN

TELLY AWARDS

TELLY AWARDS

SELECTION

SELECTION

BOOOOOOM

BOOOOOOM

CREATING A NEW

CREATING A NEW

CREATING A NEW

TRIPLE LAYER

TRIPLE LAYER

TRIPLE LAYER

FIRST OF ITS KIND

FIRST OF ITS KIND

FIRST OF ITS KIND

KIND OF ANIMATION

KIND OF ANIMATION

KIND OF ANIMATION

To create this dark homage to desire for Bob Moses, I invented a new style of animation, as well as a new format for interactive experiences. We created a film that lets viewers see the positive side and dark side of desire: desire as a source of pleasure, or pain.

I made it by creating two music videos that when overlaid, form a third. The first is a story, animated in all blue, that shows one character's perspective in a relationship. The second is a story, animated in all red, that shows the other character's perspective.

Through the interlocking system we developed, the two animations line up beautifully when overlaid to show the couple together. But when a layer is removed, it reveals the secret ways the characters are experiencing desire differently in their relationship, often as a source of pain. In one scene a character's face looks normal at first, but when a layer's removed, tears appear. We wanted to show that desire can lead to downfall, which is why the couple is literally falling.

Through this, the video takes viewers on a journey of discovery to find the hidden love and darkness in their relationship. In the interactive version below, viewers can shift between the worlds of pleasure and pain with the click of a button. By jumping between the red and blue animations, a beating heart burst into flames, lipstick turns into a bullet and joy becomes despair. Interactive videos with multiple stories have been created before, but ours is the first where multiple stories can be viewed simultaneously through interlocking animations.

To create this dark homage to desire for Bob Moses, I invented a new. style of animation, as well as a new format for interactive experiences.

I made it by creating two music videos that when overlaid, form a third. The first is a story, animated in all blue, that shows one character's perspective in a relationship. The second is a story, animated in all red, that shows another's.

Through the interlocking system we developed, the two animations line up beautifully when overlaid, like a red and blue 3D anaglyph, to show the couple together. But when a layer is removed, it reveals the secret ways the characters are experiencing desire differently in their relationship, often as a source of pain. For example, in one scene a character's face looks normal at first, but when a layer's removed, it's clear tears have been there all along. We wanted to show that desire can lead to downfall, which is why the couple is falling throughout the film.

Through this, the video takes viewers on a journey of discovery to find the hidden love and darkness in their relationship. In the interactive version below, viewers can shift between the worlds of pleasure and pain with the click of a button. By jumping between the red and blue animations, a beating heart burst into flames, lipstick turns into a bullet and joy becomes despair. Interactive videos with multiple stories have been created before, but ours is the first where multiple stories can be viewed simultaneously through interlocking animations.

To create this dark homage to desire for Bob Moses, I invented a new style of animation, as well as a new format for interactive experiences. We created a film that lets viewers see the positive side and dark side of desire: desire as a source of pleasure, or pain.

I made it by creating two music videos that when overlaid, form a third. The first is a story, animated in all blue, that shows one character's perspective in a relationship. The second is a story, animated in all red, that shows the other character's perspective.

Through the interlocking system we developed, the two animations line up beautifully when overlaid to show the couple together. But when a layer is removed, it reveals the secret ways the characters are experiencing desire differently in their relationship, often as a source of pain. In one scene a character's face looks normal at first, but when a layer's removed, tears appear. We wanted to show that desire can lead to downfall, which is why the couple is literally falling.

Through this, the video takes viewers on a journey of discovery to find the hidden love and darkness in their relationship. In the interactive version below, viewers can shift between the worlds of pleasure and pain with the click of a button. By jumping between the red and blue animations, a beating heart burst into flames, lipstick turns into a bullet and joy becomes despair. Interactive videos with multiple stories have been created before, but ours is the first where multiple stories can be viewed simultaneously through interlocking animations.

To create this dark homage to desire for Bob Moses, I invented a new style of animation, as well as a new format for interactive experiences. We created a film that lets viewers see the positive side and dark side of desire: desire as a source of pleasure, or pain.

I made it by creating two music videos that when overlaid, form a third. The first is a story, animated in all blue, that shows one character's perspective in a relationship. The second is a story, animated in all red, that shows the other character's perspective.

Through the interlocking system we developed, the two animations line up beautifully when overlaid to show the couple together. But when a layer is removed, it reveals the secret ways the characters are experiencing desire differently in their relationship, often as a source of pain. In one scene a character's face looks normal at first, but when a layer's removed, tears appear. We wanted to show that desire can lead to downfall, which is why the couple is literally falling.

Through this, the video takes viewers on a journey of discovery to find the hidden love and darkness in their relationship. In the interactive version below, viewers can shift between the worlds of pleasure and pain with the click of a button. By jumping between the red and blue animations, a beating heart burst into flames, lipstick turns into a bullet and joy becomes despair. Interactive videos with multiple stories have been created before, but ours is the first where multiple stories can be viewed simultaneously through interlocking animations.

To create this dark homage to desire, I invented a new style of animation and format for interactive experiences.

I made it by creating two music videos that when overlaid, form a third. The first is a story, animated in all blue, that shows one character's perspective in a relationship. The second is a story in all red that shows the other character's.

The two animations line up beautifully when overlaid to show the couple together, but when a layer's removed, it reveals the secret ways they're experiencing desire differently in their relationship, often as a source of pain. We wanted to show that desire can lead to downfall, which is why the couple is literally falling throughout the film.

Through this, the video takes you on a journey to find the hidden love and darkness in the couple's relationship. In the interactive version below, you can shift between the worlds of pleasure and pain with the click of a button.

CREATING A FIRST OF ITS KIND

TRIPLE LAYER ANIMATION

PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY
PLAY PLAY PLAY PLAY PLAY PLAY

PART TWO:

PART TWO:

PART TWO:

THE INTERACTIVE

THE INTERACTIVE

THE INTERACTIVE

VERSION OF THE VIDEO WHERE YOU CAN

VERSION OF THE VIDEO WHERE YOU CAN

VERSION OF THE VIDEO WHERE YOU CAN

CHOOSE WHAT YOU DESIRE

CHOOSE WHAT YOU DESIRE

CHOOSE WHAT YOU DESIRE

WHAT THE INTERNET THINKS

  • @MacStatic

    This is the best animated music video I’ve ever seen.



  • @RoseEyed

    Watching this made me cry. It's such a clever way to show a universal human experience as the cycle continues

  • @Cloudsaboveuscrying

    I love how at the ending everything starts again, they fall from the sky again.. they're trapped in a never ending loop, and the suffering just keeps on going. What a masterpiece!

  • @Aziz-fk4qb

    The music is insane the video is insane what a masterpiece.

  • @Lolakoha7431

    Blown away by the visuals, story and the track. Everything so perfectly executed! Such a simple but deep story paired beautifully with the transcendent track

  • @Rickky1971

    I've watched this at least a dozen times! Its beautiful. This is pure ART!!!!

  • @Handle__

    I just found this and I just can't contain my love towards this exquisite piece of art. I feel like I should have payed to watch this. It was so immersive I forgot it was just a music video.

  • @RossGayTM

    I've been listening to this song and video since this summer and I've come to realize they equate to a masterpiece. Whether I'm listening with or without the video, it's themes flash in my head.

  • @Rivercitymud

    I am speechless, knocked on my ass, flabbergasted. Props to all the people who worked on this video, it looks like you achieved the impossible.

  • @Nejib2573

    Whoever did this video deserves every dollar, euro, dinar and all success in life and career <3 damn this is god's touch

  • @BossSmiles3

    Just fucking wow. So damn clever with the red and blue old school 3D glasses effect to highlight different aspects, solid storytelling and cleeeean ass animation

  • @AMJordanYT

    This is absolutely stunning. Beautiful, emotional, epic. High art. One of the most brilliant videos I've ever seen.

  • @HazzCraft

    The art had me tearing up bro

  • @Jenssenn

    This made me feel something that nothing has ever made me feel before

  • @KhunsaShafique

    I've literally been obsessed with this music video since the day I watched it. Can't admire it enough. AMAZING JOB!!!

  • @SergeiIlyin

    Amazing! Havent felt so good from a visual piece in a long time!

  • @404TEARZZZ

    That was absolutely breathtaking.

    I'm actually a bit at a loss for words.

    The obvious aesthetic quality, of course. But the metaphors hidden. Very moving.

WHAT THE INTERNET THINKS

  • @MacStatic

    This is the best animated music video I’ve ever seen.



  • @RoseEyed

    Watching this made me cry. It's such a clever way to show a universal human experience as the cycle continues

  • @Cloudsaboveuscrying

    I love how at the ending everything starts again, they fall from the sky again.. they're trapped in a never ending loop, and the suffering just keeps on going. What a masterpiece!

  • @Aziz-fk4qb

    The music is insane the video is insane what a masterpiece.

  • @Lolakoha7431

    Blown away by the visuals, story and the track. Everything so perfectly executed! Such a simple but deep story paired beautifully with the transcendent track

  • @Rickky1971

    I've watched this at least a dozen times! Its beautiful. This is pure ART!!!!

  • @Handle__

    I just found this and I just can't contain my love towards this exquisite piece of art. I feel like I should have payed to watch this. It was so immersive I forgot it was just a music video.

  • @RossGayTM

    I've been listening to this song and video since this summer and I've come to realize they equate to a masterpiece. Whether I'm listening with or without the video, it's themes flash in my head.

  • @Rivercitymud

    I am speechless, knocked on my ass, flabbergasted. Props to all the people who worked on this video, it looks like you achieved the impossible.

  • @Nejib2573

    Whoever did this video deserves every dollar, euro, dinar and all success in life and career <3 damn this is god's touch

  • @BossSmiles3

    Just fucking wow. So damn clever with the red and blue old school 3D glasses effect to highlight different aspects, solid storytelling and cleeeean ass animation

  • @AMJordanYT

    This is absolutely stunning. Beautiful, emotional, epic. High art. One of the most brilliant videos I've ever seen.

  • @HazzCraft

    The art had me tearing up bro

  • @Jenssenn

    This made me feel something that nothing has ever made me feel before

  • @KhunsaShafique

    I've literally been obsessed with this music video since the day I watched it. Can't admire it enough. AMAZING JOB!!!

  • @SergeiIlyin

    Amazing! Havent felt so good from a visual piece in a long time!

  • @404TEARZZZ

    That was absolutely breathtaking.

    I'm actually a bit at a loss for words.

    The obvious aesthetic quality, of course. But the metaphors hidden. Very moving.

WHAT THE INTERNET THINKS

  • @MacStatic

    This is the best animated music video I’ve ever seen.



  • @RoseEyed

    Watching this made me cry. It's such a clever way to show a universal human experience as the cycle continues

  • @Cloudsaboveuscrying

    I love how at the ending everything starts again, they fall from the sky again.. they're trapped in a never ending loop, and the suffering just keeps on going. What a masterpiece!

  • @Aziz-fk4qb

    The music is insane the video is insane what a masterpiece.

  • @Lolakoha7431

    Blown away by the visuals, story and the track. Everything so perfectly executed! Such a simple but deep story paired beautifully with the transcendent track

  • @Rickky1971

    I've watched this at least a dozen times! Its beautiful. This is pure ART!!!!

  • @Handle__

    I just found this and I just can't contain my love towards this exquisite piece of art. I feel like I should have payed to watch this. It was so immersive I forgot it was just a music video.

  • @RossGayTM

    I've been listening to this song and video since this summer and I've come to realize they equate to a masterpiece. Whether I'm listening with or without the video, it's themes flash in my head.

  • @Rivercitymud

    I am speechless, knocked on my ass, flabbergasted. Props to all the people who worked on this video, it looks like you achieved the impossible.

  • @Nejib2573

    Whoever did this video deserves every dollar, euro, dinar and all success in life and career <3 damn this is god's touch

  • @BossSmiles3

    Just fucking wow. So damn clever with the red and blue old school 3D glasses effect to highlight different aspects, solid storytelling and cleeeean ass animation

  • @AMJordanYT

    This is absolutely stunning. Beautiful, emotional, epic. High art. One of the most brilliant videos I've ever seen.

  • @HazzCraft

    The art had me tearing up bro

  • @Jenssenn

    This made me feel something that nothing has ever made me feel before

  • @KhunsaShafique

    I've literally been obsessed with this music video since the day I watched it. Can't admire it enough. AMAZING JOB!!!

  • @SergeiIlyin

    Amazing! Havent felt so good from a visual piece in a long time!

  • @404TEARZZZ

    That was absolutely breathtaking.

    I'm actually a bit at a loss for words.

    The obvious aesthetic quality, of course. But the metaphors hidden. Very moving.

WHAT THE INTERNET THINKS

  • @MacStatic

    This is the best animated music video I’ve ever seen.



  • @RoseEyed

    Watching this made me cry. It's such a clever way to show a universal human experience as the cycle continues

  • @Cloudsaboveuscrying

    I love how at the ending everything starts again, they fall from the sky again.. they're trapped in a never ending loop, and the suffering just keeps on going. What a masterpiece!

  • @Aziz-fk4qb

    The music is insane the video is insane what a masterpiece.

  • @Lolakoha7431

    Blown away by the visuals, story and the track. Everything so perfectly executed! Such a simple but deep story paired beautifully with the transcendent track

  • @Rickky1971

    I've watched this at least a dozen times! Its beautiful. This is pure ART!!!!

  • @Handle__

    I just found this and I just can't contain my love towards this exquisite piece of art. I feel like I should have payed to watch this. It was so immersive I forgot it was just a music video.

  • @RossGayTM

    I've been listening to this song and video since this summer and I've come to realize they equate to a masterpiece. Whether I'm listening with or without the video, it's themes flash in my head.

  • @Rivercitymud

    I am speechless, knocked on my ass, flabbergasted. Props to all the people who worked on this video, it looks like you achieved the impossible.

  • @Nejib2573

    Whoever did this video deserves every dollar, euro, dinar and all success in life and career <3 damn this is god's touch

  • @BossSmiles3

    Just fucking wow. So damn clever with the red and blue old school 3D glasses effect to highlight different aspects, solid storytelling and cleeeean ass animation

  • @AMJordanYT

    This is absolutely stunning. Beautiful, emotional, epic. High art. One of the most brilliant videos I've ever seen.

  • @HazzCraft

    The art had me tearing up bro

  • @Jenssenn

    This made me feel something that nothing has ever made me feel before

  • @KhunsaShafique

    I've literally been obsessed with this music video since the day I watched it. Can't admire it enough. AMAZING JOB!!!

  • @SergeiIlyin

    Amazing! Havent felt so good from a visual piece in a long time!

  • @404TEARZZZ

    That was absolutely breathtaking.

    I'm actually a bit at a loss for words.

    The obvious aesthetic quality, of course. But the metaphors hidden. Very moving.

WHAT THE
INTERNET THINKS

@Rivercitymud

I am speechless, knocked on my ass, flabbergasted. Props to all the people who worked on this video, it looks like you achieved the impossible.

@Nejib2573

Whoever did this video deserves every dollar, euro, dinar and all success in life and career <3 damn this is god's touch

@BossSmiles3

Just fucking wow. So damn clever with the red and blue old school 3D glasses effect to highlight different aspects, solid storytelling and cleeeean ass animation

@AMJordanYT

This is absolutely stunning. Beautiful, emotional, epic. High art. One of the most brilliant videos I've ever seen.

@HazzCraft

The art had me tearing up bro

THREE STILLS TO SHOW YOU

THREE STILLS TO SHOW YOU

HOW IT WORKS

HOW IT WORKS

HOW IT WORKS

HOW IT WORKS

1.

1.

THREE STILLS TO SHOW

HOW IT WORKS

1.

2.

2.

2.

3.

3.

3.

DESIRE KEY ART

DESIRE KEY ART

CAMPAIGN

VISUALS

DESIRE KEY ART

CAMPAIGN

VISUALS

DIRECTOR

DIRECTOR

OWEN BROWN

DIRECTOR

OWEN BROWN

ANIMATION

ANIMATION

Airplan

ANIMATION

Airplan STUDIO

PRODUCTION

PRODUCTION

CTRL5 + AIRPLAN

PRODUCTION

CTRL5 + AIRPLAN

CREATIVE AGENCY

CREATIVE AGENCY

CTRL5

CREATIVE AGENCY

CTRL5 STUDIOS

CREATIVE DIRECTOR

CREATIVE DIRECTOR

OWEN BROWN

CREATIVE DIR.

OWEN BROWN

ART DIRECTION

ART DIRECTION

Benjamin Kalaszi

ART DIRECTION

Benjamin Kalaszi

2D ANIMATION

2D ANIMATION

Gabor Filkor

2D ANIMATION

Gabor Filkor

3D ANIMATION

3D ANIMATION

David Dell'edera

3D ANIMATION

David Dell'edera

PRODUCER

PRODUCER

OWEN BROWN

PRODUCER

OWEN BROWN

ILLUSTRATION

ILLUSTRATION

Benjamin Kalaszi

ILLUSTRATION

Benjamin Kalaszi

2D ANIMATION

2D ANIMATION

Balazs Simon

2D ANIMATION

2D ANIMATION

Timea Horvath

CONCEPT BY

CONCEPT BY

OWEN BROWN

CONCEPT BY

OWEN BROWN

CREATIVE PRODUCER

CREATIVE PRODUCER

Donat Aron Ertsey

PRODUCER

Donat Ertsey

3D ANIMATION

3D ANIMATION

Doma Harkai

INTERACTIVE

INTERACTIVE

Lihu Roter

PROJECT

CREDITS

THE BOB MOSES ALBUM RELEASE CAMPAIGN ABOUT
THE BOB MOSES ALBUM RELEASE CAMPAIGN ABOUT
THE BOB MOSES ALBUM RELEASE CAMPAIGN ABOUT
DOWNFALL THROUGH DESIRE
DOWNFALL THROUGH DESIRE
DOWNFALL THROUGH DESIRE
DOWNFALL THROUGH DESIRE

BOB MOSES - DESIRE

ALBUM CAMPAIGN

I not only directed the music video above for Bob Moses’s song Desire, I was also their creative director during the release of their album Desire. I developed a new visual identity for them and working within that framework, created their most viewed music video of all time.

Before Bob Moses was on the radio, they were DJing in warehouses. They created this album with that culture in mind — a dance album about the perils of flying too close to the sun. So for this roll-out campaign, I designed a world that used street art and warehouse imagery to illustrate how desire can lead to downfall.

In one music video, I brought street art to life through stop motion animation. In another, I filmed Bob Moses performing on top of an abandoned radiowave tower, famous for its graffiti. I created hundreds of other visuals within this world too, some of which you can see below.

I not only directed the music video above for Bob Moses’s song Desire I was also their creative director during the release of their album Desire. I developed a new visual identity for them and working within that framework, created their most viewed music video of all time.

Before Bob Moses was on the radio, they were DJing in warehouses. They created this album with that culture in mind — a dance album about the perils of flying too close to the sun. So for this roll-out campaign, I designed a world that used street art and warehouse imagery to illustrate how desire can lead to downfall.

In one music video, I brought street art to life through stop motion animation. In another, I filmed Bob Moses performing on top of an abandoned radiowave tower, famous for its graffiti. I created hundreds of other visuals within this world too, some of which you can see below.

I not only directed the music video above for Bob Moses’s song Desire, I was also their creative director during the release of their album Desire. I developed a new visual identity for them and working within that framework, created their most viewed music video of all time.

Before Bob Moses was on the radio, they were DJing in warehouses. They created this album with that culture in mind — a dance album about the perils of flying too close to the sun. So for this roll-out campaign, I designed a world that used street art and warehouse imagery to illustrate how desire can lead to downfall.

In one music video, I brought street art to life through stop motion animation. In another, I filmed Bob Moses performing on top of an abandoned radiowave tower, famous for its graffiti. I created hundreds of other visuals within this world too, some of which you can see below.

I not only directed the music video above for Bob Moses’s song Desire, I was also their creative director during the release of their album Desire. I developed a new visual identity for them and working within that framework, created their most viewed music video of all time.

Before Bob Moses was on the radio, they were DJing in warehouses. They created this album with that culture in mind — a dance album about the perils of flying too close to the sun. So for this roll-out campaign, I designed a world that used street art and warehouse imagery to illustrate how desire can lead to downfall.

In one music video, I brought street art to life through stop motion animation. In another, I filmed Bob Moses performing on top of an abandoned radiowave tower, famous for its graffiti. I created hundreds of other visuals within this world too, some of which you can see below.

I not only directed the music video above for Bob Moses’s song “Desire”, I was also their creative director during the release of their album “Desire”. I developed a new visual identity for them and working within it, created their most viewed music video ever.

Before Bob Moses was on the radio, they were DJing in warehouses. They created this album with that culture in mind — a dance album about the perils of flying too close to the sun. So for this roll-out campaign, I designed a world that used street art and warehouse imagery to illustrate how desire can lead to downfall.

A DESIGN LANGUAGE & SYMBOL PACK

CUSTOM SYMBOL PACK

A DESIGN LANGUAGE & SYMBOL PACK

A SYMBOL PACK

WARNING SIGNS
WARNING SIGNS
WARNING SIGNS
WARNING SIGNS
WARNING SIGNS

Desire can be a source of pain, not just pleasure. Given that, we created these warning signs to caution against desire. We used real hazard symbols as design inspiration and placed them in music videos, album art, posters and beyond.

Desire can be a source of pain, not just pleasure. Given that, we created these warning signs to caution against desire. We used real hazard symbols as design inspiration and placed them in music videos, album art, posters and beyond.

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